why cant we have a brand by the Central Government
INDIA Inc.
We create our own Stuffs, be it mobiles, computers, TV, Washing Machine
A brand which focuses on quality and innovation
Let the cost be premium at first, people will start to perceive the brand as a trustworthy one
When we have our own products, the need for importing will reduce automatically.
Once the brand has become trustworthy, we can move into low cost segments.
There are two gains out of this. If a brand is trustworthy, 'MADE IN INDIA' tag will be perceived as top of the line quality. This will open our markets to the outside.
We dont have to import from outside, the CAD will reduce. Remember Merchandise Import constitute the CAD in a big way.
We surely are missing out an opportunity here.
For those who feel that this is not practical, the answer is, 'it has never been tried before'.
We have our own products but we restrict ourselves to Mineral Water and Low cost products.
The idea here is to bring up a brand which will stand for quality and support.
As it grows, we are indirectly curbing the unemployment rates.
INDIA Inc.
We create our own Stuffs, be it mobiles, computers, TV, Washing Machine
A brand which focuses on quality and innovation
Let the cost be premium at first, people will start to perceive the brand as a trustworthy one
When we have our own products, the need for importing will reduce automatically.
Once the brand has become trustworthy, we can move into low cost segments.
There are two gains out of this. If a brand is trustworthy, 'MADE IN INDIA' tag will be perceived as top of the line quality. This will open our markets to the outside.
We dont have to import from outside, the CAD will reduce. Remember Merchandise Import constitute the CAD in a big way.
We surely are missing out an opportunity here.
For those who feel that this is not practical, the answer is, 'it has never been tried before'.
We have our own products but we restrict ourselves to Mineral Water and Low cost products.
The idea here is to bring up a brand which will stand for quality and support.
As it grows, we are indirectly curbing the unemployment rates.
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